SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed a familiar pattern: gain continuously, save strongly, purchase a home, and prepare for retired life. But Gen Z is approaching cash with a fresh perspective. As opposed to focusing exclusively on lasting accumulation, this generation is prioritizing balance, h

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